SSL (Secure Sockets Layer) is what puts the “S” in HTTPS. It encrypts data between your site and your users—keeping information like passwords or credit cards safe from hackers.

But SSL also does more than just protect. Google gives ranking boosts to secure websites. And visitors are more likely to trust a site that shows the padlock icon in the browser bar.

Most hosting providers offer free SSL via Let’s Encrypt, and installation is usually just a few clicks. Just don’t forget to set up proper redirects so your whole site loads over HTTPS.

Also, check your site for “mixed content”—when HTTPS pages still load HTTP resources like images or scripts. Fixing these avoids browser warnings and improves performance.

When combined with smart optimization tools like ubilisim.com, SSL gives your site both credibility and speed—a winning combo for modern web standards.